Now that you know more about image buttons, you should realize that my initial statement is only mostly true. If you’re hiding the context of the CTA inside an image, screen readers may not be able to read them, making your email inaccessible for visually impaired subscribers. Using image-based CTA buttons also impacts the accessibility of your email. Even worse, they aren’t interacting with your campaigns.

If your CTAs are contained within images, there’s a good chance that subscribers are missing out on your message.

Image button losing impact when images are disabled Image buttons get lost when images are turned off because of image-blocking, and they’re not accessible for your subscribers who use screen readers (more on that in a second). Because we all know how inconsistent our emails can look across different email clients, apps, and devices.ĭespite this, you should never use an image-based button. But that’s really the only way you can guarantee your button looks exactly the same in 100% of email clients. The only truly bulletproof button is an image. I’m going to say this once and then never say it again. You no longer have to waste time crafting buttons in a design tool like Photoshop, uploading them to a server, and updating your HTML. What’s more, you can update the content and style of your buttons by simply editing your HTML template. By only using code, the button will display in all email clients even with images off, hence making them “bulletproof.” You can reliably swap your GIFs, PNGs, and JPEGs for HTML and CSS. In this blog post, we will dive deeper into the methods of crafting bulletproof buttons for your subscribers to improve the user experience-and your email campaign performance.īulletproof buttons are call-to-action buttons built with code instead of images. We’re here to help make sure your CTA buttons are bulletproof and can be seen by all customers, regardless of email client or viewing preferences. Needless to say, your CTA is one of the most important parts of your email, and if it’s hard to find, hard to use, or broken in any way, your subscribers aren’t going to click!ĭon’t worry, though. If your webpage is your store, and your email is your shop window, then your call-to-action (CTA) button is your amazing window display that draws people in.

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